Blog Posts

How to keep your partnerships relevant in 2022

22 Dec 2021

As a new year dawns, it's more important than ever to keep your partnerships fresh. How can you ensure you're keeping pace now business practice is changing constantly on a global level? read more...

How to make the event experience personal

04 Jun 2016

The new rules of business are to micro-target or go hyper-local as technical advances now allow us to be responsive to each person's preferences, spending habits and interests. read more...

sponsorships partnerships campaign objectives brand awareness brand visibility brand loyalty event experience personalised advertising

How to attract and retain key sponsorships

23 Dec 2015

We may be more connected than ever but the truth remains - there is a huge disconnect between the wants and needs of event holders, sponsors and their audiences. Here we share the secrets of attracting and retaining key relationships. read more...

sponsorships sponsors universal laws attract sponsors retain sponsors leverage

Featured Event

Speedway Sponsorship - Darland Kenyon Racing

Sponsor a TQ (Three-Quarter) Midget that will race in front of thousands of fans across Aotearoa and to a live-streamed international audience. Multiple levels of sponsorship, from title/ primary to contingency levels are available.

Featured Sponsor

Adelaide Convention Centre

The mission of the Adelaide Convention Centre is to contribute to South Australia's economic, intellectual and cultural wealth by hosting business events on a commercial basis.The Centre was designed...

Planning a sponsored event

When planning an event, seasoned event organisers know that most of the work is done upfront. If you are also looking to also attract sponsors, you have the added requirement of ensuring the event delivers on the agreed benefits.