Blog Posts

The key metrics to measure your sponsorship objectives

15 Aug 2017

It's important to continually measure your sponsorship program so you can know you are meeting your sponsorship objectives. Here's a useful grid of what you could be measuring the mechanics needed to achieve your objective. read more...

What matters most to sponsors

20 Sep 2016

In a world where the latest digital technologies, automation and personalisation techniques form the new frontier of marketing, it's increasingly important to not lose sight of what matters. While sponsorship has been around for a number of years, it's potential up until now has been untapped. read more...

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    Featured Blog Post

    Using sponsorship to motivate and engage employees

    Every business right now needs their people to be more motivated and productive. The number one way to motivate your people is to give them a reason to be passionate about a cause where they can identify with and participate in an event.

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