Blog Posts
How to do a health check on your social conscious
21 May 2020
While we wait for the virus to loosen its grip on social distancing restrictions, it’s a good time to do a health check on your social conscious. Plenty of companies are embracing community giveback programs in a bid to attract a new type of customer but how many of them are doing it well? read more...
Using Analytics to Future-Proof Your Partnerships
27 Apr 2019
As we head into another stellar super netball season, all eyes will be court-side as sponsors also vie for the attention of netball fans. They use analytics to future-proof their sponsorships which gives them the reassurance their investment will pay off. read more...
Why sponsorship seekers need a business case approach
06 Jun 2017
A strong business case isn’t just an optional consideration, it is the most important consideration before entering short or long term partnerships. read more...
Does sponsorship work?
15 May 2017
The answer is always the same. Sponsorship works when you have a strategic intent for the sponsorship and when you know how to maximise value from the sponsored relationship. read more...
Five things every sponsor wants
06 Mar 2017
At a time where the only way forward it to stand out from the crowd, the more individualised the partnership the better the chance it has of being well received by your target market. read more...
Why employees can be your best brand advocates
27 Jan 2017
There is nothing more powerful than seeing employees showing initiative by embracing causes that matter most to them. When you let your employees guide your efforts you are ensuring your sponsorships are on message. read more...
How to know if a sponsorship is worth saving
04 Sep 2016
The very best sponsorships are partnerships and they're built on loyalty, trust and a shared vision to build something bigger and better than what can be created on one's own. In the same way, a relationship is one where the sum of two parts are greater than each individual. read more...
What can we all learn from these Olympics
22 Aug 2016
What legacy can marketers leave on behalf of the brand they represent? What enduring impression can we make on the rest of the world so our consumers feel and behave positively towards our brand? Rio 2016 has given us a few things to think about. read more...
Five vital components every successful partnership
20 Jul 2016
The success of any sponsorship is largely reliant on the strength of your partnership in the agreement. To follow are the five vital components of every successful partnership. read more...
Featured Event
Fairytales On Ice
Direct from a sell out season in the USA, Fairytales on Ice is skating downunder for its Australian premiere. Produced by Ice Creative Entertainment and presented by Pace Live, you do not want to miss the Ice Skating spectacular premiering in a theatre near you.
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Featured Sponsor
Air New Zealand
Air New Zealand is the national airline of New Zealand. For all sponsorship inquiries, please email airnzqld@airlinemarketing.com.au
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Planning a sponsored event
When planning an event, seasoned event organisers know that most of the work is done upfront. If you are also looking to also attract sponsors, you have the added requirement of ensuring the event delivers on the agreed benefits.
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