Blog Posts

Why sponsorship seekers need a business case approach

06 Jun 2017

A strong business case isn’t just an optional consideration, it is the most important consideration before entering short or long term partnerships. read more...

Does sponsorship work?

15 May 2017

The answer is always the same. Sponsorship works when you have a strategic intent for the sponsorship and when you know how to maximise value from the sponsored relationship. read more...

sponsorship strategy sponsorship objectives find sponsors sponsoring an event brand activation measuring sponsorship target market sponsorship Australia

Five things every sponsor wants

06 Mar 2017

At a time where the only way forward it to stand out from the crowd, the more individualised the partnership the better the chance it has of being well received by your target market. read more...

partnership marketing sponsorship tactics sponsorship strategy creative sponsorships content creation cross promotion measurable outcomes digital enhancements unique experiences

Why employees can be your best brand advocates

27 Jan 2017

There is nothing more powerful than seeing employees showing initiative by embracing causes that matter most to them. When you let your employees guide your efforts you are ensuring your sponsorships are on message. read more...

sponsorship strategy employee engagement sponsorship message how to create brand advocates non-for-profit organisations

How to know if a sponsorship is worth saving

04 Sep 2016

The very best sponsorships are partnerships and they're built on loyalty, trust and a shared vision to build something bigger and better than what can be created on one's own. In the same way, a relationship is one where the sum of two parts are greater than each individual. read more...

sponsored parties partnerships to grow business sponsorship strategy business relationships

What can we all learn from these Olympics

22 Aug 2016

What legacy can marketers leave on behalf of the brand they represent? What enduring impression can we make on the rest of the world so our consumers feel and behave positively towards our brand? Rio 2016 has given us a few things to think about. read more...

Rio Olympics Rio 2016 brand fit campaign execution campaign planning campaign objectives sponsorship strategy consumer behaviour consumer perception

Five vital components every successful partnership

20 Jul 2016

The success of any sponsorship is largely reliant on the strength of your partnership in the agreement. To follow are the five vital components of every successful partnership. read more...

sponsorship strategy partnerships managing expectations sponsorship objectives business networking collaboration

Featured Event

Multicultural Parade

Sponsor a head-turning performance of up to 90 drummers and dancers at the Parramasala multicultural festival, an event which attracts 35,000 over a 3 day period.

Featured Sponsor

Jeep

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How to keep good sponsors

One of the biggest questions any sponsorship seeker asks is "How do you retain key sponsors year after year?" This is especially important as marketing budgets have already been assigned for the new calendar year.