Blog Posts

How to keep your partnerships relevant in 2022

22 Dec 2021

As a new year dawns, it's more important than ever to keep your partnerships fresh. How can you ensure you're keeping pace now business practice is changing constantly on a global level? read more...

What makes us exceptional

25 Oct 2021

One of our clients has recently entered the local Business Awards. These awards create a terrific platform for recognising and celebrating the achievements of business, especially in tough years such as this one. But they do so much more. read more...

Using sponsorship to motivate and engage employees

23 Sep 2021

Every business right now needs their people to be more motivated and productive. The number one way to motivate your people is to give them a reason to be passionate about a cause where they can identify with and participate in an event. read more...

Ten ways to improve perceptions of your brand authenticity

31 Jul 2021

How can sponsors improve perceptions of brand authenticity in cause-related event sponsorship? As part of my doctoral studies, I've asked cause-related event participants for their opinion. Here's what they had to say. read more...

Ten ways to improve perceptions of your brand authenticity

31 Jul 2021

How can sponsors improve perceptions of brand authenticity in cause-related event sponsorship? As part of my doctoral studies, I've asked cause-related event participants for their opinion. Here's what they had to say. read more...

Hybrid events and activism are the future

09 Jun 2021

While the pandemic brought plenty of disruption to sponsorship and the events industry in general, it also gave us the time and space to be creative and the freedom to experiment. read more...

How to market your brand or event

26 Apr 2021

It’s important to consider how you as a consumer assesses a product or service in making your purchasing decision because it can be quite telling when it comes to knowing how to reach your target market. read more...

What sponsors look for in sponsoring an event

31 Mar 2021

Ultimately, knowing what sponsors are looking for upfront will help you increase your event revenue. You can appeal to the needs of your particular sponsor by addressing these benefits upfront in the sponsorship proposal. read more...

The call for authenticity on International Women’s Day

28 Feb 2021

Cause activism is effective, galvanising support and exposing the magnitude of social issues. But let's call out companies that hide behind the façade of social goodness. read more...

How to engage customers through value creation

11 Feb 2021

Creating opportunities to build shared value is a better long-term solution that bypasses all the risk of saying you're something when you're not. read more...

Featured Event

The Drummond Golf / Penrith Relay For Life Charity Golf Day

The Charity Golf Day will be an exciting day giving members of the community an opportunity to chat, laugh and enjoy each other’s company all while doing their bit to help work towards a cancer-free future. The event is organised by the Penrith Relay For Life Committee who volunteer their time

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Featured Sponsor

Adelaide Convention Centre

The mission of the Adelaide Convention Centre is to contribute to South Australia's economic, intellectual and cultural wealth by hosting business events on a commercial basis.The Centre was designed...

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Featured Blog Post

How to keep your partnerships relevant in 2022

As a new year dawns, it's more important than ever to keep your partnerships fresh. How can you ensure you're keeping pace now business practice is changing constantly on a global level?

Read More More Posts

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