Blog Posts

What's behind the Top 500 most valuable brands?

07 Feb 2016

The Top 500 most valuable brands report has just been released for 2015 and there's very few surprises among them. The Top 5 brands have all maintained their rank as favourites world-wide. So what is it that these brands are all doing and what can we learn from their success? read more...

How to deliver meaningful sponsorship

31 Jan 2016

?How do we deliver meaningful sponsorships while making sure our business objectives are being met? This is a challenge that every marketer grapples with from time to time. read more...

Is cash or contra more valuable for sponsorship seekers?

22 Jan 2016

What is more valuable - cash or contra for sponsorship seekers? The answer to this question lies entirely on your needs and your long-term objectives. It also pays to understand where sponsors typically spend their dollars. read more...

How to embrace changing technology in sponsorship

15 Jan 2016

While a lot of talk is about disruption through new technologies, with change comes new opportunities and there is no better time than now to embrace technology in our sponsorships. read more...

SPONSORSHIP TRENDS TO START 2016

07 Jan 2016

We all get the power and versatility of sponsorship marketing so what trends should we be watching out for in 2016? read more...

Cadbury fans set to love what's lined up for 2016

04 Jan 2016

All Australians love to share in the joy of chocolate at Christmas time but Cadbury has even bigger plans to attract fans ahead of the Rio Olympics this year. read more...

The Top Sponsorship Headlines of 2015

28 Dec 2015

With the year almost through it's time to reflect on 2015's top sponsorship headlines. Remembering sponsorship is as much about forging mutually beneficial partnerships as it is about executing campaigns around the brand objectives of the sponsor and rights holder. read more...

How to attract and retain key sponsorships

23 Dec 2015

We may be more connected than ever but the truth remains - there is a huge disconnect between the wants and needs of event holders, sponsors and their audiences. Here we share the secrets of attracting and retaining key relationships. read more...

Use Brand Ambassadors to build your fan base

20 Dec 2015

It's the brand ambassadors that get a crowd participating and create the social sharing. So how do you do it? Here's a few easy pointers. read more...

Brands align with new MEdia norms

17 Dec 2015

With Australians now spending almost a day each week on social media, its little wonder brands are seeking social as one of the best ways to activate their sponsorships. read more...

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Featured Blog Post

The hidden formula for attracting sponsors

Too often in sponsorship we forget what we’re in the game to achieve and proposals are sent to sponsors that are all about us and not enough about the sponsor. The more you can tailor your approach with a laser-focus on the sponsors needs, the more successful you'll be.

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