Blog Posts

How worthwhile is sponsoring the arts?

01 Jan 2017

Sponsorship can be the most powerful and emotional form of marketing there is – when done well. Consumers trust brand names that do good in the community. Look beyond sport and think outside the square by aligning with your arts and cultural communities. read more...

How to set goals that will rock your 2017

19 Dec 2016

It's the end of the year and with that comes lots of suggestion around goal setting for the year ahead. But what do you do if you've lost your mojo in the madness of Christmas. Read on and learn how to set goals that will rock your 2017. read more...

How to own your personal brand

06 Dec 2016

It's not your brand name or your products or services that people are actually buying. It's you. While the features and benefits count, nothing counts more than how quickly your potential buyer builds an impression of you. read more...

Are we responsible for breeding a generation of narcissists?

17 Nov 2016

When we think of corporate citizenship we usually think of the social responsibility of our business and the extent to which they meet our legal, ethical and economic obligations. But what about our social responsibility when it comes to ensuring we are supporting the social fabric of society? read more...

Why video is a powerful way to amplify your message

04 Nov 2016

What to create content that keeps delivering? Video is the answer. Video can turbo-boost a sponsors' message taking it further than any written word or testimonial could ever do. read more...

How to use social media to measure sponsorship

17 Oct 2016

It's in every marketers' best interests to know how their sponsorship is performing to be able to tweak the activation as it's happening and ultimately to understand the return on investment. If you are yet to start managing your sponsorships in this way, here's a simple approach to get started. read more...

Being a Good Guy

02 Oct 2016

With World Homeless Day on October 10 almost upon us, there's some Good Guys out there in our community who are doing their bit to change the lives of those less fortunate. read more...

What matters most to sponsors

20 Sep 2016

In a world where the latest digital technologies, automation and personalisation techniques form the new frontier of marketing, it's increasingly important to not lose sight of what matters. While sponsorship has been around for a number of years, it's potential up until now has been untapped. read more...

How to know if a sponsorship is worth saving

04 Sep 2016

The very best sponsorships are partnerships and they're built on loyalty, trust and a shared vision to build something bigger and better than what can be created on one's own. In the same way, a relationship is one where the sum of two parts are greater than each individual. read more...

What can we all learn from these Olympics

22 Aug 2016

What legacy can marketers leave on behalf of the brand they represent? What enduring impression can we make on the rest of the world so our consumers feel and behave positively towards our brand? Rio 2016 has given us a few things to think about. read more...

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Useful Metrics for Sponsoring Community Events

Sponsoring community events is a really effective way to connect with your target audience, demonstrate commitment to social responsibility, and build brand awareness. To make sure your sponsorship investments are worthwhile, it's crucial to track and measure the impact of these events.

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