04 Sep 2016
The very best sponsorships are partnerships and they're built on loyalty, trust and a shared vision to build something bigger and better than what can be created on one's own. In the same way, a relationship is one where the sum of two parts are greater than each individual. read more...
22 Aug 2016
What legacy can marketers leave on behalf of the brand they represent? What enduring impression can we make on the rest of the world so our consumers feel and behave positively towards our brand? Rio 2016 has given us a few things to think about. read more...
11 Aug 2016
The fact remains when a celebrity is associated with a brand, consumers are more likely to associate the two positively. Research shows that sales can increase up to 20 per cent when a celebrity endorsement is in place. read more...
03 Aug 2016
Real time marketing is driven by the desire to create meaningful dialogue that opens up new possibilities with your target market. read more...
27 Jul 2016
On a recent family trip to Papua New Guinea I had the good fortune of meeting a YouTube star who was seriously impressive. She's a children's singer and songwriter with a YouTube following large enough that she never has to work again. So what have I learnt about YouTube? I'll share it with you. read more...
20 Jul 2016
The success of any sponsorship is largely reliant on the strength of your partnership in the agreement. To follow are the five vital components of every successful partnership. read more...
13 Jul 2016
How can brands complete in this new crowd culture? There's two clear solutions for brands. One approach is to create branded, cause-related content. The alternative is to find content on social channels and sponsor the content by way of advertising. read more...
07 Jul 2016
Marketing is all about the audience. Brands need to work smarter to cut through to the all-important demographic that are potential new customers. read more...
30 Jun 2016
There's a new pack of celebrities in town and they're the kings and queens of the Internet able to command huge fees by selling the good life and all the things that come with it. read more...
14 Jun 2016
YouTube and Netflix could hold the key to finding your niche audience if data from Roy Morgan Research has anything to do with it. The latest research has found that YouTube and Netflix viewers are more likely to be interested in niche sports than viewers of mainstream broadcast television.?YouTube read more...
Sponsor a TQ (Three-Quarter) Midget that will race in front of thousands of fans across Aotearoa and to a live-streamed international audience. Multiple levels of sponsorship, from title/ primary to contingency levels are available.
Read More More EventsThe mission of the Adelaide Convention Centre is to contribute to South Australia's economic, intellectual and cultural wealth by hosting business events on a commercial basis.The Centre was designed...
Read MoreWhen planning an event, seasoned event organisers know that most of the work is done upfront. If you are also looking to also attract sponsors, you have the added requirement of ensuring the event delivers on the agreed benefits.
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