Blog Posts
Is cash or contra more valuable for sponsorship seekers?
22 Jan 2016
What is more valuable - cash or contra for sponsorship seekers? The answer to this question lies entirely on your needs and your long-term objectives. It also pays to understand where sponsors typically spend their dollars. read more...
How to embrace changing technology in sponsorship
15 Jan 2016
While a lot of talk is about disruption through new technologies, with change comes new opportunities and there is no better time than now to embrace technology in our sponsorships. read more...
SPONSORSHIP TRENDS TO START 2016
07 Jan 2016
We all get the power and versatility of sponsorship marketing so what trends should we be watching out for in 2016? read more...
Cadbury fans set to love what's lined up for 2016
04 Jan 2016
All Australians love to share in the joy of chocolate at Christmas time but Cadbury has even bigger plans to attract fans ahead of the Rio Olympics this year. read more...
The Top Sponsorship Headlines of 2015
28 Dec 2015
With the year almost through it's time to reflect on 2015's top sponsorship headlines. Remembering sponsorship is as much about forging mutually beneficial partnerships as it is about executing campaigns around the brand objectives of the sponsor and rights holder. read more...
How to attract and retain key sponsorships
23 Dec 2015
We may be more connected than ever but the truth remains - there is a huge disconnect between the wants and needs of event holders, sponsors and their audiences. Here we share the secrets of attracting and retaining key relationships. read more...
Use Brand Ambassadors to build your fan base
20 Dec 2015
It's the brand ambassadors that get a crowd participating and create the social sharing. So how do you do it? Here's a few easy pointers. read more...
Brands align with new MEdia norms
17 Dec 2015
With Australians now spending almost a day each week on social media, its little wonder brands are seeking social as one of the best ways to activate their sponsorships. read more...
Mobile content is the bedrock of today's sponsorships
08 Dec 2015
Creating mobile content that truly engages, educates and entertains your target market is the bedrock of a strong sponsorship in today's digital era. read more...
Let the good times roll on
01 Dec 2015
Sponsorship opportunities abound in south east Queensland with the number of events growing year on year. At the same time, sponsors are looking for ways to engage with their target market to enhance their social media activations. The good news is Queenslanders love attending events which is ripe m read more...
Featured Event
A Night Under The Stars
A night out on Sydney Harbour to raise as much funds as possible for the Charlie Teo Foundation in memory of a good friend who passed away to a rare form of Brain Cancer.
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Featured Sponsor
FlexiGroup
We provide a range of finance products and payment solutions to consumers and businesses through a network of retail and business partners. This includes interest free cards and no interest ever...
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Building trust and advocacy in your sponsorships
Many sponsorships are based on driving people to try a brand, with a catchy slogan and creating awareness on the benefits of that brand. But many brands want a holistic approach from sponsors with advocacy also thrown into the deal.
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