Blog Posts
How to know if a sponsorship is worth saving
04 Sep 2016
The very best sponsorships are partnerships and they're built on loyalty, trust and a shared vision to build something bigger and better than what can be created on one's own. In the same way, a relationship is one where the sum of two parts are greater than each individual. read more...
What can we all learn from these Olympics
22 Aug 2016
What legacy can marketers leave on behalf of the brand they represent? What enduring impression can we make on the rest of the world so our consumers feel and behave positively towards our brand? Rio 2016 has given us a few things to think about. read more...
Celebrities are important for peer endorsement
11 Aug 2016
The fact remains when a celebrity is associated with a brand, consumers are more likely to associate the two positively. Research shows that sales can increase up to 20 per cent when a celebrity endorsement is in place. read more...
How to make real time marketing work for you
03 Aug 2016
Real time marketing is driven by the desire to create meaningful dialogue that opens up new possibilities with your target market. read more...
What I've learnt about YouTube and me
27 Jul 2016
On a recent family trip to Papua New Guinea I had the good fortune of meeting a YouTube star who was seriously impressive. She's a children's singer and songwriter with a YouTube following large enough that she never has to work again. So what have I learnt about YouTube? I'll share it with you. read more...
Five vital components every successful partnership
20 Jul 2016
The success of any sponsorship is largely reliant on the strength of your partnership in the agreement. To follow are the five vital components of every successful partnership. read more...
Why social media has changed branding forever
13 Jul 2016
How can brands complete in this new crowd culture? There's two clear solutions for brands. One approach is to create branded, cause-related content. The alternative is to find content on social channels and sponsor the content by way of advertising. read more...
Innovation creates new wins for Gold Coast Suns games
07 Jul 2016
Marketing is all about the audience. Brands need to work smarter to cut through to the all-important demographic that are potential new customers. read more...
Celebrities and social influencers our new lifestyle experts
30 Jun 2016
There's a new pack of celebrities in town and they're the kings and queens of the Internet able to command huge fees by selling the good life and all the things that come with it. read more...
YouTube and Netflix audiences provide key to success
14 Jun 2016
YouTube and Netflix could hold the key to finding your niche audience if data from Roy Morgan Research has anything to do with it. The latest research has found that YouTube and Netflix viewers are more likely to be interested in niche sports than viewers of mainstream broadcast television.?YouTube read more...
Featured Event
Speedway Sponsorship - Darland Kenyon Racing
Sponsor a TQ (Three-Quarter) Midget that will race in front of thousands of fans across Aotearoa and to a live-streamed international audience. Multiple levels of sponsorship, from title/ primary to contingency levels are available.
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Featured Sponsor
Adelaide Convention Centre
The mission of the Adelaide Convention Centre is to contribute to South Australia's economic, intellectual and cultural wealth by hosting business events on a commercial basis.The Centre was designed...
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Planning a sponsored event
When planning an event, seasoned event organisers know that most of the work is done upfront. If you are also looking to also attract sponsors, you have the added requirement of ensuring the event delivers on the agreed benefits.
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