Blog Posts
Why sponsorship is not just about data acquisition
05 May 2016
Sponsorship needs to be about more than just data acquisition. Consumers are savvier than ever and no-one is going to give you their personal details without a relationship already in place. Build the relationship first and give something of value to gain the trust of your audience. read more...
How to lead a culture of CSR
26 Apr 2016
Plenty of companies are embracing their social conscious in a bid to attract a new type of customer but how many of them are doing it with any degree of success? The problem lies in the inability of many companies to link their CSR activities with financial rewards. read more...
How to get influencers promoting your brand
20 Apr 2016
The simple fact is influencers, affiliates and advocates all share the same desirable outcome that no other marketing channel can achieve on its own. They create positive word-of-mouth and drive traffic to your business. While the definition of an influencer, an affiliate or an advocate may vary sli read more...
Are TEDx audiences too self-selecting for sponsors?
11 Apr 2016
The whole point of sponsorship is to find niche audiences that share similar values to our brand name. When we choose an event to sponsor we are wanting to tap into that audience in a way that changes perceptions and attitudes towards our brand. read more...
HOW SHOULD SPONSORS CHOOSE THEIR PARTNERSHIPS
06 Apr 2016
As sponsors, how do we find our unique point of difference and how do we choose the right organisation to partner with? Sponsors need to be selective in their sponsorship decision-making. We have a responsibility to ensure we are dispersing funds across a range of community groups and organisations. read more...
THE FUTURE OF EVENT OWNERSHIP
29 Mar 2016
Such is the power of sponsorship that the custodians of all major sport and events are rapidly changing. The real owners of events are now increasingly brands and it's predicted that in the next 20 or so years, every major sporting event will have propriety networks. read more...
Think Global, Act Local
21 Mar 2016
For business to be successful, we need to be global in our thinking and local in our actions so that we resonate with our target market. Often referred to as 'Glocalisation', it refers to the practise of thinking both globally and locally in business. read more...
HOW TO USE DIGITAL PLATFORMS IN SPONSORSHIPS
14 Mar 2016
With engagement being the best performance indicator for event-holders and sponsors today, digital activations are more important than ever. We now live in a mobile first world where events, sponsors and your target market have the opportunity to engage 24/7 and 365 days of the year. read more...
How to negotiation for the best sponsorship outcome
07 Mar 2016
While a lot of the hard work is in attracting sponsors to your event, knowing how to effectively negotiate for a win-win outcome is the ultimate aim. Here's four ways to improve your sponsorship success at the negotiation stage. read more...
HOW TO LEVERAGE SALES SUCCESS FROM SPONSORSHIP
29 Feb 2016
The power of suggestion is easily one of the most critical aspects when leveraging sales from sponsorship. It's also preferable to bashing event participants over the head with loud signage and logos that do nothing to convince your target market to buy your products or services. read more...
Featured Event
Yeppoon Running Festival
The Yeppoon Running Festival caters for all running levels and abilities with distances from a Half Marathon, 10km, 5km and 1.6km Family Fun run.
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Featured Sponsor
QUT
We are a highly successful Australian university with an applied emphasis in courses and research. While we're based in Brisbane, Queensland, we have a global outlook.With some 45,000 students,...
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How to co-create shared value
Michael Porter first introduced the idea of shared value creation. For him shared value meant that brands would prioritise the needs of the community but not at the cost of the business itself. In many cases, this is the foundation of sponsorship.
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