Blog Posts
HOW SHOULD SPONSORS CHOOSE THEIR PARTNERSHIPS
06 Apr 2016
As sponsors, how do we find our unique point of difference and how do we choose the right organisation to partner with? Sponsors need to be selective in their sponsorship decision-making. We have a responsibility to ensure we are dispersing funds across a range of community groups and organisations. read more...
THE FUTURE OF EVENT OWNERSHIP
29 Mar 2016
Such is the power of sponsorship that the custodians of all major sport and events are rapidly changing. The real owners of events are now increasingly brands and it's predicted that in the next 20 or so years, every major sporting event will have propriety networks. read more...
Think Global, Act Local
21 Mar 2016
For business to be successful, we need to be global in our thinking and local in our actions so that we resonate with our target market. Often referred to as 'Glocalisation', it refers to the practise of thinking both globally and locally in business. read more...
HOW TO USE DIGITAL PLATFORMS IN SPONSORSHIPS
14 Mar 2016
With engagement being the best performance indicator for event-holders and sponsors today, digital activations are more important than ever. We now live in a mobile first world where events, sponsors and your target market have the opportunity to engage 24/7 and 365 days of the year. read more...
How to negotiation for the best sponsorship outcome
07 Mar 2016
While a lot of the hard work is in attracting sponsors to your event, knowing how to effectively negotiate for a win-win outcome is the ultimate aim. Here's four ways to improve your sponsorship success at the negotiation stage. read more...
HOW TO LEVERAGE SALES SUCCESS FROM SPONSORSHIP
29 Feb 2016
The power of suggestion is easily one of the most critical aspects when leveraging sales from sponsorship. It's also preferable to bashing event participants over the head with loud signage and logos that do nothing to convince your target market to buy your products or services. read more...
WHAT'S THE BEST WAY TO SECURE SPONSORS?
22 Feb 2016
An obvious blog to write I realise, but this is one of the most asked questions in sponsorship. Whether you have already been working with sponsors or are new to the process, a sponsor's wants and needs are continually changing. read more...
How corporate citizenship can grow your likes
14 Feb 2016
It seems Australians are choosing to spend time their spare time on social media over extending a helping hand in the community. This sad fact is amongst many of the new findings according to the latest ABS social survey. read more...
What's behind the Top 500 most valuable brands?
07 Feb 2016
The Top 500 most valuable brands report has just been released for 2015 and there's very few surprises among them. The Top 5 brands have all maintained their rank as favourites world-wide. So what is it that these brands are all doing and what can we learn from their success? read more...
How to deliver meaningful sponsorship
31 Jan 2016
?How do we deliver meaningful sponsorships while making sure our business objectives are being met? This is a challenge that every marketer grapples with from time to time. read more...
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Lexus 'All That Jazz' Gala
The inaugural The University of Queensland's Queensland Brain Institute ‘All That Jazz’ Gala is our major dementia fundraiser which supports the Clem Jones Centre for Ageing Dementia Research at QBI and Dementia Australia.
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Wealthmed Australia Pty Ltd
Wealthmed is a business that provides integrated financial planning solutions for health care professionals. We offer services including:Tax & AccountingFinanceInsurancePropertyFinancial...
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How to increase brand engagement
At a time when brands are trying to rise above the clutter through different sponsorship and advertising programs, there’s two key takeaways I hope you remember. Personalisation and orientation. They're two different consumer focuses that can have far reaching impact on your brand engagement.
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