Blog Posts

How to own your personal brand

06 Dec 2016

It's not your brand name or your products or services that people are actually buying. It's you. While the features and benefits count, nothing counts more than how quickly your potential buyer builds an impression of you. read more...

What I've learnt about YouTube and me

27 Jul 2016

On a recent family trip to Papua New Guinea I had the good fortune of meeting a YouTube star who was seriously impressive. She's a children's singer and songwriter with a YouTube following large enough that she never has to work again. So what have I learnt about YouTube? I'll share it with you. read more...

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