Blog Posts

What I've learnt about YouTube and me

27 Jul 2016

On a recent family trip to Papua New Guinea I had the good fortune of meeting a YouTube star who was seriously impressive. She's a children's singer and songwriter with a YouTube following large enough that she never has to work again. So what have I learnt about YouTube? I'll share it with you. read more...

Five vital components every successful partnership

20 Jul 2016

The success of any sponsorship is largely reliant on the strength of your partnership in the agreement. To follow are the five vital components of every successful partnership. read more...

Why social media has changed branding forever

13 Jul 2016

How can brands complete in this new crowd culture? There's two clear solutions for brands. One approach is to create branded, cause-related content. The alternative is to find content on social channels and sponsor the content by way of advertising. read more...

Innovation creates new wins for Gold Coast Suns games

07 Jul 2016

Marketing is all about the audience. Brands need to work smarter to cut through to the all-important demographic that are potential new customers. read more...

Celebrities and social influencers our new lifestyle experts

30 Jun 2016

There's a new pack of celebrities in town and they're the kings and queens of the Internet able to command huge fees by selling the good life and all the things that come with it. read more...

YouTube and Netflix audiences provide key to success

14 Jun 2016

YouTube and Netflix could hold the key to finding your niche audience if data from Roy Morgan Research has anything to do with it. The latest research has found that YouTube and Netflix viewers are more likely to be interested in niche sports than viewers of mainstream broadcast television.?YouTube read more...

How sponsorship achieves multiple objectives

06 Jun 2016

Last week we lost Muhammad Ali. For any of us wanting to make an impact in any way, it's important to reflect on one of his more popular quotes. That is: "Service to others is the rent you pay for your room here on earth." read more...

How to make the event experience personal

04 Jun 2016

The new rules of business are to micro-target or go hyper-local as technical advances now allow us to be responsive to each person's preferences, spending habits and interests. read more...

The difference between winning and playing a good game

27 May 2016

As consumers there is a growing preference for doing business with like-minded and ethical organisations. It pays to do good and corporate social responsibility is now a necessity for any business who want to conduct their activities ethically. read more...

How to implement successful partnerships

19 May 2016

Want to know how to establish and implement partnerships to grow your business? There are several key points to remember before entering an agreement. The do's and don'ts of partnerships was highlighted on a recent work trip to Bali. read more...

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Multicultural Parade

Sponsor a head-turning performance of up to 90 drummers and dancers at the Parramasala multicultural festival, an event which attracts 35,000 over a 3 day period.

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How to keep good sponsors

One of the biggest questions any sponsorship seeker asks is "How do you retain key sponsors year after year?" This is especially important as marketing budgets have already been assigned for the new calendar year.

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