Blog Posts

What makes a brand successful

19 Jun 2017

A brand has the making of success by keeping it real, being aspirational, being consistent and delivering a first-class performance. A brand needs to follow through on the promise made to fans and the Sunshine Coast Lightning are proof of that. read more...

Why sponsorship seekers need a business case approach

06 Jun 2017

A strong business case isn’t just an optional consideration, it is the most important consideration before entering short or long term partnerships. read more...

Does sponsorship work?

15 May 2017

The answer is always the same. Sponsorship works when you have a strategic intent for the sponsorship and when you know how to maximise value from the sponsored relationship. read more...

How do you save a sponsorship when the event's cancelled?

30 Mar 2017

In the wake of Cyclone Debbie, most events scheduled this weekend across the eastern seaboard of Australia will undoubtedly be cancelled. While these are necessary measures for the safety of event personnel and patrons, how do event-holders and sponsors salvage the situation? read more...

Five things every sponsor wants

06 Mar 2017

At a time where the only way forward it to stand out from the crowd, the more individualised the partnership the better the chance it has of being well received by your target market. read more...

Short-cuts don’t pay in sponsorship

17 Feb 2017

What is the best way to attract and retain sponsors? The answer lies in understanding the sales cycle and applying a little bit of patience in the meantime. read more...

Why employees can be your best brand advocates

27 Jan 2017

There is nothing more powerful than seeing employees showing initiative by embracing causes that matter most to them. When you let your employees guide your efforts you are ensuring your sponsorships are on message. read more...

How social media and social good can feed each other

13 Jan 2017

These are two of the biggest trends impacting business today – social media and social responsibility, and how we respond to them has a significant bearing on our business success. read more...

Featured Event

Blues on Broadbeach

Blues on Broadbeach Music Festival is one of Australia's largest FREE music festival held over 4 days on outdoor stages and inside venues throughout beautiful Broadbeach on the Gold Coast.

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Featured Sponsor

Emily Wallace Buyer's Advocate

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Featured Blog Post

How to attract event sponsors in 2021

Right now you might be doing some forward planning – working out what will get your event back on track after the year we’d all rather forget; and what you can do to attract new sponsors to join you in a COVID-safe event environment.

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