Blog Posts

What matters most to sponsors

20 Sep 2016

In a world where the latest digital technologies, automation and personalisation techniques form the new frontier of marketing, it's increasingly important to not lose sight of what matters. While sponsorship has been around for a number of years, it's potential up until now has been untapped. read more...

How to know if a sponsorship is worth saving

04 Sep 2016

The very best sponsorships are partnerships and they're built on loyalty, trust and a shared vision to build something bigger and better than what can be created on one's own. In the same way, a relationship is one where the sum of two parts are greater than each individual. read more...

What can we all learn from these Olympics

22 Aug 2016

What legacy can marketers leave on behalf of the brand they represent? What enduring impression can we make on the rest of the world so our consumers feel and behave positively towards our brand? Rio 2016 has given us a few things to think about. read more...

Celebrities are important for peer endorsement

11 Aug 2016

The fact remains when a celebrity is associated with a brand, consumers are more likely to associate the two positively. Research shows that sales can increase up to 20 per cent when a celebrity endorsement is in place. read more...

How to make real time marketing work for you

03 Aug 2016

Real time marketing is driven by the desire to create meaningful dialogue that opens up new possibilities with your target market. read more...

What I've learnt about YouTube and me

27 Jul 2016

On a recent family trip to Papua New Guinea I had the good fortune of meeting a YouTube star who was seriously impressive. She's a children's singer and songwriter with a YouTube following large enough that she never has to work again. So what have I learnt about YouTube? I'll share it with you. read more...

Five vital components every successful partnership

20 Jul 2016

The success of any sponsorship is largely reliant on the strength of your partnership in the agreement. To follow are the five vital components of every successful partnership. read more...

Why social media has changed branding forever

13 Jul 2016

How can brands complete in this new crowd culture? There's two clear solutions for brands. One approach is to create branded, cause-related content. The alternative is to find content on social channels and sponsor the content by way of advertising. read more...

Innovation creates new wins for Gold Coast Suns games

07 Jul 2016

Marketing is all about the audience. Brands need to work smarter to cut through to the all-important demographic that are potential new customers. read more...

Celebrities and social influencers our new lifestyle experts

30 Jun 2016

There's a new pack of celebrities in town and they're the kings and queens of the Internet able to command huge fees by selling the good life and all the things that come with it. read more...

Featured Event

A Night Under The Stars

A night out on Sydney Harbour to raise as much funds as possible for the Charlie Teo Foundation in memory of a good friend who passed away to a rare form of Brain Cancer.

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Featured Sponsor

FlexiGroup

We provide a range of finance products and payment solutions to consumers and businesses through a network of retail and business partners. This includes interest free cards and no interest ever...

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Featured Blog Post

Building trust and advocacy in your sponsorships

Many sponsorships are based on driving people to try a brand, with a catchy slogan and creating awareness on the benefits of that brand. But many brands want a holistic approach from sponsors with advocacy also thrown into the deal.

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