Blog Posts

Are we responsible for breeding a generation of narcissists?

17 Nov 2016

When we think of corporate citizenship we usually think of the social responsibility of our business and the extent to which they meet our legal, ethical and economic obligations. But what about our social responsibility when it comes to ensuring we are supporting the social fabric of society? read more...

Why video is a powerful way to amplify your message

04 Nov 2016

What to create content that keeps delivering? Video is the answer. Video can turbo-boost a sponsors' message taking it further than any written word or testimonial could ever do. read more...

How to use social media to measure sponsorship

17 Oct 2016

It's in every marketers' best interests to know how their sponsorship is performing to be able to tweak the activation as it's happening and ultimately to understand the return on investment. If you are yet to start managing your sponsorships in this way, here's a simple approach to get started. read more...

Being a Good Guy

02 Oct 2016

With World Homeless Day on October 10 almost upon us, there's some Good Guys out there in our community who are doing their bit to change the lives of those less fortunate. read more...

What matters most to sponsors

20 Sep 2016

In a world where the latest digital technologies, automation and personalisation techniques form the new frontier of marketing, it's increasingly important to not lose sight of what matters. While sponsorship has been around for a number of years, it's potential up until now has been untapped. read more...

How to know if a sponsorship is worth saving

04 Sep 2016

The very best sponsorships are partnerships and they're built on loyalty, trust and a shared vision to build something bigger and better than what can be created on one's own. In the same way, a relationship is one where the sum of two parts are greater than each individual. read more...

What can we all learn from these Olympics

22 Aug 2016

What legacy can marketers leave on behalf of the brand they represent? What enduring impression can we make on the rest of the world so our consumers feel and behave positively towards our brand? Rio 2016 has given us a few things to think about. read more...

Celebrities are important for peer endorsement

11 Aug 2016

The fact remains when a celebrity is associated with a brand, consumers are more likely to associate the two positively. Research shows that sales can increase up to 20 per cent when a celebrity endorsement is in place. read more...

How to make real time marketing work for you

03 Aug 2016

Real time marketing is driven by the desire to create meaningful dialogue that opens up new possibilities with your target market. read more...

What I've learnt about YouTube and me

27 Jul 2016

On a recent family trip to Papua New Guinea I had the good fortune of meeting a YouTube star who was seriously impressive. She's a children's singer and songwriter with a YouTube following large enough that she never has to work again. So what have I learnt about YouTube? I'll share it with you. read more...

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Yeppoon Running Festival

The Yeppoon Running Festival caters for all running levels and abilities with distances from a Half Marathon, 10km, 5km and 1.6km Family Fun run.

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We are a highly successful Australian university with an applied emphasis in courses and research. While we're based in Brisbane, Queensland, we have a global outlook.With some 45,000 students,...

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Featured Blog Post

How to co-create shared value

Michael Porter first introduced the idea of shared value creation. For him shared value meant that brands would prioritise the needs of the community but not at the cost of the business itself. In many cases, this is the foundation of sponsorship.

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