03 Feb 2019
While sponsorship is not all about data and customer insights, increasingly sponsors are coming to expect that event-holders have data that enables them to sell to and to engage with the right consumers. read more...
08 Jan 2019
Brands need to be enhancing their sponsorships with content marketing that is amplified through social media channels. Most of the sophisticated sponsorships are already being done this way but grassroots sponsors still need to evolve. read more...
10 Dec 2018
One of the biggest questions any sponsorship seeker asks is "How do you retain key sponsors year after year?" This is especially important as marketing budgets have already been assigned for the new calendar year. read more...
28 Oct 2018
No business exists without some form of marketing – it's Awards season so why not make the most of your Award win. To not leverage an Award win/finalist outcome is leaving valuable marketing dollars on the table. read more...
07 Mar 2018
The changes we're seeing in how consumers use media and consume content will continue to have a profound impact on how rights-holders do business. read more...
26 Jan 2018
One of the biggest questions any sponsorship seeker asks is 'what do you do to retain your key sponsors?' This is the million-dollar question because as we all know, it's far easier to keep sponsors on board than to attract new ones. The answer lies in knowing how to service the sponsor you have so read more...
28 Dec 2017
Every marketing professional needs to know how to balance their work and personal life. We're now more connected than ever before but before you think you can't possibly afford to unplug - here's 50 reasons why you should take time out. read more...
11 Oct 2017
Brands who understand the value and importance of delivering a consumer experience will not only survive but flourish no matter how much technology takes over. read more...
14 Sep 2017
McCrindle Research has recently released the latest findings about the future of the events industry on behalf of the Melbourne Convention Bureau and the results are revealing. To follow are seven trends to keep in mind when planning your next event. read more...
15 Aug 2017
It's important to continually measure your sponsorship program so you can know you are meeting your sponsorship objectives. Here's a useful grid of what you could be measuring the mechanics needed to achieve your objective. read more...
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Read More More EventsSeeking a Sponsor for Your Team or Event? Promotion Products Has Got You Covered!Are you in search of a sponsor for your sports team, community event, or corporate function? At Promotion Products,...
Read MoreSponsoring community events is a really effective way to connect with your target audience, demonstrate commitment to social responsibility, and build brand awareness. To make sure your sponsorship investments are worthwhile, it's crucial to track and measure the impact of these events.
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