14 Sep 2017
McCrindle Research has recently released the latest findings about the future of the events industry on behalf of the Melbourne Convention Bureau and the results are revealing. To follow are seven trends to keep in mind when planning your next event. read more...
15 Aug 2017
It's important to continually measure your sponsorship program so you can know you are meeting your sponsorship objectives. Here's a useful grid of what you could be measuring the mechanics needed to achieve your objective. read more...
14 Jul 2017
Your sponsorship program must be closely tied to your overall business or marketing goals and be well-considered with a long-term strategy in place. read more...
19 Jun 2017
A brand has the making of success by keeping it real, being aspirational, being consistent and delivering a first-class performance. A brand needs to follow through on the promise made to fans and the Sunshine Coast Lightning are proof of that. read more...
06 Jun 2017
A strong business case isn’t just an optional consideration, it is the most important consideration before entering short or long term partnerships. read more...
15 May 2017
The answer is always the same. Sponsorship works when you have a strategic intent for the sponsorship and when you know how to maximise value from the sponsored relationship. read more...
19 Apr 2017
If you feel in a rut with your sponsorship portfolio, it's timely to go through the following check-list. read more...
30 Mar 2017
In the wake of Cyclone Debbie, most events scheduled this weekend across the eastern seaboard of Australia will undoubtedly be cancelled. While these are necessary measures for the safety of event personnel and patrons, how do event-holders and sponsors salvage the situation? read more...
06 Mar 2017
At a time where the only way forward it to stand out from the crowd, the more individualised the partnership the better the chance it has of being well received by your target market. read more...
17 Feb 2017
What is the best way to attract and retain sponsors? The answer lies in understanding the sales cycle and applying a little bit of patience in the meantime. read more...
Sponsor a TQ (Three-Quarter) Midget that will race in front of thousands of fans across Aotearoa and to a live-streamed international audience. Multiple levels of sponsorship, from title/ primary to contingency levels are available.
Read More More EventsThe mission of the Adelaide Convention Centre is to contribute to South Australia's economic, intellectual and cultural wealth by hosting business events on a commercial basis.The Centre was designed...
Read MoreWhen planning an event, seasoned event organisers know that most of the work is done upfront. If you are also looking to also attract sponsors, you have the added requirement of ensuring the event delivers on the agreed benefits.
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