Blog Posts

How to deliver meaningful sponsorship

31 Jan 2016

?How do we deliver meaningful sponsorships while making sure our business objectives are being met? This is a challenge that every marketer grapples with from time to time. read more...

Is cash or contra more valuable for sponsorship seekers?

22 Jan 2016

What is more valuable - cash or contra for sponsorship seekers? The answer to this question lies entirely on your needs and your long-term objectives. It also pays to understand where sponsors typically spend their dollars. read more...

How to embrace changing technology in sponsorship

15 Jan 2016

While a lot of talk is about disruption through new technologies, with change comes new opportunities and there is no better time than now to embrace technology in our sponsorships. read more...

SPONSORSHIP TRENDS TO START 2016

07 Jan 2016

We all get the power and versatility of sponsorship marketing so what trends should we be watching out for in 2016? read more...

Cadbury fans set to love what's lined up for 2016

04 Jan 2016

All Australians love to share in the joy of chocolate at Christmas time but Cadbury has even bigger plans to attract fans ahead of the Rio Olympics this year. read more...

The Top Sponsorship Headlines of 2015

28 Dec 2015

With the year almost through it's time to reflect on 2015's top sponsorship headlines. Remembering sponsorship is as much about forging mutually beneficial partnerships as it is about executing campaigns around the brand objectives of the sponsor and rights holder. read more...

How to attract and retain key sponsorships

23 Dec 2015

We may be more connected than ever but the truth remains - there is a huge disconnect between the wants and needs of event holders, sponsors and their audiences. Here we share the secrets of attracting and retaining key relationships. read more...

Use Brand Ambassadors to build your fan base

20 Dec 2015

It's the brand ambassadors that get a crowd participating and create the social sharing. So how do you do it? Here's a few easy pointers. read more...

Brands align with new MEdia norms

17 Dec 2015

With Australians now spending almost a day each week on social media, its little wonder brands are seeking social as one of the best ways to activate their sponsorships. read more...

Mobile content is the bedrock of today's sponsorships

08 Dec 2015

Creating mobile content that truly engages, educates and entertains your target market is the bedrock of a strong sponsorship in today's digital era. read more...

Featured Event

Evergreen Festival

To be held over three days, Evergreen will come to life with a European inspired festive atmosphere within the picturesque township of Tamborine Mountain. With daily operating times of 10am to 9pm, Evergreen Festival is free admission for visitors to experience.

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Featured Sponsor

Air New Zealand

Air New Zealand is the national airline of New Zealand. For all sponsorship inquiries, please email airnzqld@airlinemarketing.com.au

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Featured Blog Post

How to market your brand or event

It’s important to consider how you as a consumer assesses a product or service in making your purchasing decision because it can be quite telling when it comes to knowing how to reach your target market.

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