Blog Posts
Cadbury fans set to love what's lined up for 2016
04 Jan 2016
All Australians love to share in the joy of chocolate at Christmas time but Cadbury has even bigger plans to attract fans ahead of the Rio Olympics this year. read more...
The Top Sponsorship Headlines of 2015
28 Dec 2015
With the year almost through it's time to reflect on 2015's top sponsorship headlines. Remembering sponsorship is as much about forging mutually beneficial partnerships as it is about executing campaigns around the brand objectives of the sponsor and rights holder. read more...
How to attract and retain key sponsorships
23 Dec 2015
We may be more connected than ever but the truth remains - there is a huge disconnect between the wants and needs of event holders, sponsors and their audiences. Here we share the secrets of attracting and retaining key relationships. read more...
Use Brand Ambassadors to build your fan base
20 Dec 2015
It's the brand ambassadors that get a crowd participating and create the social sharing. So how do you do it? Here's a few easy pointers. read more...
Brands align with new MEdia norms
17 Dec 2015
With Australians now spending almost a day each week on social media, its little wonder brands are seeking social as one of the best ways to activate their sponsorships. read more...
Mobile content is the bedrock of today's sponsorships
08 Dec 2015
Creating mobile content that truly engages, educates and entertains your target market is the bedrock of a strong sponsorship in today's digital era. read more...
Let the good times roll on
01 Dec 2015
Sponsorship opportunities abound in south east Queensland with the number of events growing year on year. At the same time, sponsors are looking for ways to engage with their target market to enhance their social media activations. The good news is Queenslanders love attending events which is ripe m read more...
The Grass Isn't Always Greener
09 Nov 2015
Sometimes we think our relationships and sponsorships are stale and over. We look to other potential partners as the preferred choice. Often time, we need to look harder at ourselves and what we're doing to cultivate the relationship because it's often the case that the grass isn't always greener! read more...
Courtship with Sponsors
23 Oct 2015
Sharing the same passions can be the key to developing relationships with marketing stakeholders, facilitators and leaders in fields of industry. It’s about genuine interaction and building authentic relationships, while doing things you enjoy in places where you meet key people. read more...
How to Build Brand Advocates: its hard not to Cotton On
17 Jul 2015
Sponsors have an advantage already because as sponsors of an event, we're already part of something people love. Imagine what would be possible when we apply some of the best practice activation examples served up by Cotton On to our own activations? Who knows where your next brand advocates will co read more...
Featured Event
Blues on Broadbeach
Blues on Broadbeach Music Festival is one of Australia's largest FREE music festival held over 4 days on outdoor stages and inside venues throughout beautiful Broadbeach on the Gold Coast.
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Featured Blog Post
How to attract event sponsors in 2021
Right now you might be doing some forward planning – working out what will get your event back on track after the year we’d all rather forget; and what you can do to attract new sponsors to join you in a COVID-safe event environment.
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