Blog Posts
The Grass Isn't Always Greener
09 Nov 2015
Sometimes we think our relationships and sponsorships are stale and over. We look to other potential partners as the preferred choice. Often time, we need to look harder at ourselves and what we're doing to cultivate the relationship because it's often the case that the grass isn't always greener! read more...
Courtship with Sponsors
23 Oct 2015
Sharing the same passions can be the key to developing relationships with marketing stakeholders, facilitators and leaders in fields of industry. It’s about genuine interaction and building authentic relationships, while doing things you enjoy in places where you meet key people. read more...
How to Build Brand Advocates: its hard not to Cotton On
17 Jul 2015
Sponsors have an advantage already because as sponsors of an event, we're already part of something people love. Imagine what would be possible when we apply some of the best practice activation examples served up by Cotton On to our own activations? Who knows where your next brand advocates will co read more...
Revamping Strategies to Reveal Passion
26 Jun 2015
Passion is a feeling of enthusiasm, excitement or compelling emotion. When a potential sponsor or business operator has a limited time to flip from their personal computer to a text message, Instagram, Pinterest and then off to Facebook and emails, it's best to engage them through their passion. read more...
Combining sponsorship leaders with start-ups
18 May 2015
The combination of the laid back café and beach lifestyle of the Sunshine Coast, with the new National Broadband Network, technological advancement and ample opportunities in the technology space provide an enticing setting for start-ups looking to partner with a well-established organisation. read more...
Featured Event
Lexus 'All That Jazz' Gala
The inaugural The University of Queensland's Queensland Brain Institute ‘All That Jazz’ Gala is our major dementia fundraiser which supports the Clem Jones Centre for Ageing Dementia Research at QBI and Dementia Australia.
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Featured Sponsor
Wealthmed Australia Pty Ltd
Wealthmed is a business that provides integrated financial planning solutions for health care professionals. We offer services including:Tax & AccountingFinanceInsurancePropertyFinancial...
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How to increase brand engagement
At a time when brands are trying to rise above the clutter through different sponsorship and advertising programs, there’s two key takeaways I hope you remember. Personalisation and orientation. They're two different consumer focuses that can have far reaching impact on your brand engagement.
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