Blog Posts
Use Brand Ambassadors to build your fan base
20 Dec 2015
It's the brand ambassadors that get a crowd participating and create the social sharing. So how do you do it? Here's a few easy pointers. read more...
Brands align with new MEdia norms
17 Dec 2015
With Australians now spending almost a day each week on social media, its little wonder brands are seeking social as one of the best ways to activate their sponsorships. read more...
Mobile content is the bedrock of today's sponsorships
08 Dec 2015
Creating mobile content that truly engages, educates and entertains your target market is the bedrock of a strong sponsorship in today's digital era. read more...
Let the good times roll on
01 Dec 2015
Sponsorship opportunities abound in south east Queensland with the number of events growing year on year. At the same time, sponsors are looking for ways to engage with their target market to enhance their social media activations. The good news is Queenslanders love attending events which is ripe m read more...
The Grass Isn't Always Greener
09 Nov 2015
Sometimes we think our relationships and sponsorships are stale and over. We look to other potential partners as the preferred choice. Often time, we need to look harder at ourselves and what we're doing to cultivate the relationship because it's often the case that the grass isn't always greener! read more...
Courtship with Sponsors
23 Oct 2015
Sharing the same passions can be the key to developing relationships with marketing stakeholders, facilitators and leaders in fields of industry. It’s about genuine interaction and building authentic relationships, while doing things you enjoy in places where you meet key people. read more...
How to Build Brand Advocates: its hard not to Cotton On
17 Jul 2015
Sponsors have an advantage already because as sponsors of an event, we're already part of something people love. Imagine what would be possible when we apply some of the best practice activation examples served up by Cotton On to our own activations? Who knows where your next brand advocates will co read more...
Revamping Strategies to Reveal Passion
26 Jun 2015
Passion is a feeling of enthusiasm, excitement or compelling emotion. When a potential sponsor or business operator has a limited time to flip from their personal computer to a text message, Instagram, Pinterest and then off to Facebook and emails, it's best to engage them through their passion. read more...
Combining sponsorship leaders with start-ups
18 May 2015
The combination of the laid back café and beach lifestyle of the Sunshine Coast, with the new National Broadband Network, technological advancement and ample opportunities in the technology space provide an enticing setting for start-ups looking to partner with a well-established organisation. read more...
Featured Event
Yeppoon Running Festival
The Yeppoon Running Festival caters for all running levels and abilities with distances from a Half Marathon, 10km, 5km and 1.6km Family Fun run.
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Featured Sponsor
QUT
We are a highly successful Australian university with an applied emphasis in courses and research. While we're based in Brisbane, Queensland, we have a global outlook.With some 45,000 students,...
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How to co-create shared value
Michael Porter first introduced the idea of shared value creation. For him shared value meant that brands would prioritise the needs of the community but not at the cost of the business itself. In many cases, this is the foundation of sponsorship.
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