Blog Posts
Celebrities are important for peer endorsement
11 Aug 2016
The fact remains when a celebrity is associated with a brand, consumers are more likely to associate the two positively. Research shows that sales can increase up to 20 per cent when a celebrity endorsement is in place. read more...
How to make real time marketing work for you
03 Aug 2016
Real time marketing is driven by the desire to create meaningful dialogue that opens up new possibilities with your target market. read more...
What I've learnt about YouTube and me
27 Jul 2016
On a recent family trip to Papua New Guinea I had the good fortune of meeting a YouTube star who was seriously impressive. She's a children's singer and songwriter with a YouTube following large enough that she never has to work again. So what have I learnt about YouTube? I'll share it with you. read more...
Five vital components every successful partnership
20 Jul 2016
The success of any sponsorship is largely reliant on the strength of your partnership in the agreement. To follow are the five vital components of every successful partnership. read more...
Why social media has changed branding forever
13 Jul 2016
How can brands complete in this new crowd culture? There's two clear solutions for brands. One approach is to create branded, cause-related content. The alternative is to find content on social channels and sponsor the content by way of advertising. read more...
Innovation creates new wins for Gold Coast Suns games
07 Jul 2016
Marketing is all about the audience. Brands need to work smarter to cut through to the all-important demographic that are potential new customers. read more...
Celebrities and social influencers our new lifestyle experts
30 Jun 2016
There's a new pack of celebrities in town and they're the kings and queens of the Internet able to command huge fees by selling the good life and all the things that come with it. read more...
YouTube and Netflix audiences provide key to success
14 Jun 2016
YouTube and Netflix could hold the key to finding your niche audience if data from Roy Morgan Research has anything to do with it. The latest research has found that YouTube and Netflix viewers are more likely to be interested in niche sports than viewers of mainstream broadcast television.?YouTube read more...
How sponsorship achieves multiple objectives
06 Jun 2016
Last week we lost Muhammad Ali. For any of us wanting to make an impact in any way, it's important to reflect on one of his more popular quotes. That is: "Service to others is the rent you pay for your room here on earth." read more...
How to make the event experience personal
04 Jun 2016
The new rules of business are to micro-target or go hyper-local as technical advances now allow us to be responsive to each person's preferences, spending habits and interests. read more...
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Blues on Broadbeach
Blues on Broadbeach Music Festival is one of Australia's largest FREE music festival held over 4 days on outdoor stages and inside venues throughout beautiful Broadbeach on the Gold Coast.
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How to attract event sponsors in 2021
Right now you might be doing some forward planning – working out what will get your event back on track after the year we’d all rather forget; and what you can do to attract new sponsors to join you in a COVID-safe event environment.
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