Blog Posts

What makes a brand successful

19 Jun 2017

A brand has the making of success by keeping it real, being aspirational, being consistent and delivering a first-class performance. A brand needs to follow through on the promise made to fans and the Sunshine Coast Lightning are proof of that. read more...

Why sponsorship seekers need a business case approach

06 Jun 2017

A strong business case isn’t just an optional consideration, it is the most important consideration before entering short or long term partnerships. read more...

Does sponsorship work?

15 May 2017

The answer is always the same. Sponsorship works when you have a strategic intent for the sponsorship and when you know how to maximise value from the sponsored relationship. read more...

How do you save a sponsorship when the event's cancelled?

30 Mar 2017

In the wake of Cyclone Debbie, most events scheduled this weekend across the eastern seaboard of Australia will undoubtedly be cancelled. While these are necessary measures for the safety of event personnel and patrons, how do event-holders and sponsors salvage the situation? read more...

Five things every sponsor wants

06 Mar 2017

At a time where the only way forward it to stand out from the crowd, the more individualised the partnership the better the chance it has of being well received by your target market. read more...

Short-cuts don’t pay in sponsorship

17 Feb 2017

What is the best way to attract and retain sponsors? The answer lies in understanding the sales cycle and applying a little bit of patience in the meantime. read more...

Why employees can be your best brand advocates

27 Jan 2017

There is nothing more powerful than seeing employees showing initiative by embracing causes that matter most to them. When you let your employees guide your efforts you are ensuring your sponsorships are on message. read more...

How social media and social good can feed each other

13 Jan 2017

These are two of the biggest trends impacting business today – social media and social responsibility, and how we respond to them has a significant bearing on our business success. read more...

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Ord Valley Muster

THE ULTIMATE KIMBERLEY FESTIVAL. The multi-award winning Ord Valley Muster, set against the stunning East Kimberley landscape, is truly a bucket list 'Muster' for every Australian.

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Deloitte

Deloitte is the brand under which thousands of professionals across a network of member firms collaborate to provide audit, economics, financial advisory, human capital, tax and technology...

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Featured Blog Post

Useful Metrics for Sponsoring Community Events

Sponsoring community events is a really effective way to connect with your target audience, demonstrate commitment to social responsibility, and build brand awareness. To make sure your sponsorship investments are worthwhile, it's crucial to track and measure the impact of these events.

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