Blog Posts
Think Global, Act Local
21 Mar 2016
For business to be successful, we need to be global in our thinking and local in our actions so that we resonate with our target market. Often referred to as 'Glocalisation', it refers to the practise of thinking both globally and locally in business. read more...
HOW TO USE DIGITAL PLATFORMS IN SPONSORSHIPS
14 Mar 2016
With engagement being the best performance indicator for event-holders and sponsors today, digital activations are more important than ever. We now live in a mobile first world where events, sponsors and your target market have the opportunity to engage 24/7 and 365 days of the year. read more...
How to negotiation for the best sponsorship outcome
07 Mar 2016
While a lot of the hard work is in attracting sponsors to your event, knowing how to effectively negotiate for a win-win outcome is the ultimate aim. Here's four ways to improve your sponsorship success at the negotiation stage. read more...
HOW TO LEVERAGE SALES SUCCESS FROM SPONSORSHIP
29 Feb 2016
The power of suggestion is easily one of the most critical aspects when leveraging sales from sponsorship. It's also preferable to bashing event participants over the head with loud signage and logos that do nothing to convince your target market to buy your products or services. read more...
WHAT'S THE BEST WAY TO SECURE SPONSORS?
22 Feb 2016
An obvious blog to write I realise, but this is one of the most asked questions in sponsorship. Whether you have already been working with sponsors or are new to the process, a sponsor's wants and needs are continually changing. read more...
How corporate citizenship can grow your likes
14 Feb 2016
It seems Australians are choosing to spend time their spare time on social media over extending a helping hand in the community. This sad fact is amongst many of the new findings according to the latest ABS social survey. read more...
What's behind the Top 500 most valuable brands?
07 Feb 2016
The Top 500 most valuable brands report has just been released for 2015 and there's very few surprises among them. The Top 5 brands have all maintained their rank as favourites world-wide. So what is it that these brands are all doing and what can we learn from their success? read more...
How to deliver meaningful sponsorship
31 Jan 2016
?How do we deliver meaningful sponsorships while making sure our business objectives are being met? This is a challenge that every marketer grapples with from time to time. read more...
Is cash or contra more valuable for sponsorship seekers?
22 Jan 2016
What is more valuable - cash or contra for sponsorship seekers? The answer to this question lies entirely on your needs and your long-term objectives. It also pays to understand where sponsors typically spend their dollars. read more...
How to embrace changing technology in sponsorship
15 Jan 2016
While a lot of talk is about disruption through new technologies, with change comes new opportunities and there is no better time than now to embrace technology in our sponsorships. read more...
Featured Event
Sydney Family Show
MediaSeed are now finalising the remaining major sponsorship options for the Sydney Family Show after signing a brand new Naming Rights partner for 2019!
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Featured Sponsor
Hawkesbury Brewing Co
A proudly Australian, independent brewery committed to making beer for the enjoyment of bringing people together. We like to keep things simple and in step with nature, using traditional brewing...
Read MoreFeatured Blog Post
How to use sponsorship to enable conversations
While sponsorship is not all about data and customer insights, increasingly sponsors are coming to expect that event-holders have data that enables them to sell to and to engage with the right consumers.
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