14 Jul 2017
Your sponsorship program must be closely tied to your overall business or marketing goals and be well-considered with a long-term strategy in place. read more...
19 Jun 2017
A brand has the making of success by keeping it real, being aspirational, being consistent and delivering a first-class performance. A brand needs to follow through on the promise made to fans and the Sunshine Coast Lightning are proof of that. read more...
06 Jun 2017
A strong business case isn’t just an optional consideration, it is the most important consideration before entering short or long term partnerships. read more...
15 May 2017
The answer is always the same. Sponsorship works when you have a strategic intent for the sponsorship and when you know how to maximise value from the sponsored relationship. read more...
19 Apr 2017
If you feel in a rut with your sponsorship portfolio, it's timely to go through the following check-list. read more...
30 Mar 2017
In the wake of Cyclone Debbie, most events scheduled this weekend across the eastern seaboard of Australia will undoubtedly be cancelled. While these are necessary measures for the safety of event personnel and patrons, how do event-holders and sponsors salvage the situation? read more...
06 Mar 2017
At a time where the only way forward it to stand out from the crowd, the more individualised the partnership the better the chance it has of being well received by your target market. read more...
17 Feb 2017
What is the best way to attract and retain sponsors? The answer lies in understanding the sales cycle and applying a little bit of patience in the meantime. read more...
27 Jan 2017
There is nothing more powerful than seeing employees showing initiative by embracing causes that matter most to them. When you let your employees guide your efforts you are ensuring your sponsorships are on message. read more...
13 Jan 2017
These are two of the biggest trends impacting business today – social media and social responsibility, and how we respond to them has a significant bearing on our business success. read more...
We bring together young people, carers and professionals to collaborate and provide an in-depth exploration of key issues identified by children and young people with a care experience to discuss solutions to improve the care sector.
Read More More EventsSeeking a Sponsor for Your Team or Event? Promotion Products Has Got You Covered!Are you in search of a sponsor for your sports team, community event, or corporate function? At Promotion Products,...
Read MoreSponsoring community events is a really effective way to connect with your target audience, demonstrate commitment to social responsibility, and build brand awareness. To make sure your sponsorship investments are worthwhile, it's crucial to track and measure the impact of these events.
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