Blog Posts
How to create shared value through social enterprise
11 May 2016
Corporate partners are providing social enterprise with vital financial assistance as well as mentoring and guidance to fully develop the potential of the partnership. With long-term objectives in mind, the partnership becomes self-sustaining and satisfies a whole range of business objectives. read more...
Why sponsorship is not just about data acquisition
05 May 2016
Sponsorship needs to be about more than just data acquisition. Consumers are savvier than ever and no-one is going to give you their personal details without a relationship already in place. Build the relationship first and give something of value to gain the trust of your audience. read more...
How to lead a culture of CSR
26 Apr 2016
Plenty of companies are embracing their social conscious in a bid to attract a new type of customer but how many of them are doing it with any degree of success? The problem lies in the inability of many companies to link their CSR activities with financial rewards. read more...
How to get influencers promoting your brand
20 Apr 2016
The simple fact is influencers, affiliates and advocates all share the same desirable outcome that no other marketing channel can achieve on its own. They create positive word-of-mouth and drive traffic to your business. While the definition of an influencer, an affiliate or an advocate may vary sli read more...
Are TEDx audiences too self-selecting for sponsors?
11 Apr 2016
The whole point of sponsorship is to find niche audiences that share similar values to our brand name. When we choose an event to sponsor we are wanting to tap into that audience in a way that changes perceptions and attitudes towards our brand. read more...
HOW SHOULD SPONSORS CHOOSE THEIR PARTNERSHIPS
06 Apr 2016
As sponsors, how do we find our unique point of difference and how do we choose the right organisation to partner with? Sponsors need to be selective in their sponsorship decision-making. We have a responsibility to ensure we are dispersing funds across a range of community groups and organisations. read more...
THE FUTURE OF EVENT OWNERSHIP
29 Mar 2016
Such is the power of sponsorship that the custodians of all major sport and events are rapidly changing. The real owners of events are now increasingly brands and it's predicted that in the next 20 or so years, every major sporting event will have propriety networks. read more...
Think Global, Act Local
21 Mar 2016
For business to be successful, we need to be global in our thinking and local in our actions so that we resonate with our target market. Often referred to as 'Glocalisation', it refers to the practise of thinking both globally and locally in business. read more...
HOW TO USE DIGITAL PLATFORMS IN SPONSORSHIPS
14 Mar 2016
With engagement being the best performance indicator for event-holders and sponsors today, digital activations are more important than ever. We now live in a mobile first world where events, sponsors and your target market have the opportunity to engage 24/7 and 365 days of the year. read more...
How to negotiation for the best sponsorship outcome
07 Mar 2016
While a lot of the hard work is in attracting sponsors to your event, knowing how to effectively negotiate for a win-win outcome is the ultimate aim. Here's four ways to improve your sponsorship success at the negotiation stage. read more...
Featured Event
Little Angels Cocktail Party
A fundraising event to bring awareness to pre term birth and women and infant health.
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Featured Sponsor
Metricon Stadium
Metricon Stadium has been jointly funded by the Queensland Government ($71.9m), Commonwealth Government ($36m), Gold Coast City Council ($23m) and the AFL ($13.3m) and is a multipurpose facility that...
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A better way to engage and grow customers
The more business does to cater to the needs of the community, the sticker the relationship becomes. This is a good thing for brands searching for new ways to engage and grow their customer base but there's a hook. It's only good provided a business is meeting the customer's basic expectations.
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