Blog Posts

An important consideration for festival and event organisers

07 Apr 2020

There’s a lot of talk right now about how quickly the events industry will be able to get back on its feet. Some are suggesting fans will rush back to the live events they’ve loved and lost. Others are saying it’ll be a more tentative approach. Whatever the case, there’s a new reality to consider. read more...

How social media and social good can feed each other

13 Jan 2017

These are two of the biggest trends impacting business today – social media and social responsibility, and how we respond to them has a significant bearing on our business success. read more...

social media social good social responsibility community groups sponsorship strategic partnerships

Featured Event

National Finals Rodeo

With a rich history and heritage built by the women and men on the land, the ABCRA is Australia's largest rodeo, campdraft, and equine challenge organisation formed in 1946. Its affiliated clubs and associations conduct more than 500 events annually across the country, attracting thousands.

Featured Sponsor

973fm

Brisbane's widest variety of music from the '80s to now! With Bianca, Terry & Bob in the Morning, followed by Hughesy and Kate for the drive home!

Why consumer-focused outcomes are important in sponsorship

?So many times we enter sponsorship agreements without enough attention being given to the consumers we are trying to target. Consumers are now integrally involved in sponsorships and play a critical role in their effectiveness.