Blog Posts

The Top Sponsorship Headlines of 2015

28 Dec 2015

With the year almost through it's time to reflect on 2015's top sponsorship headlines. Remembering sponsorship is as much about forging mutually beneficial partnerships as it is about executing campaigns around the brand objectives of the sponsor and rights holder. read more...

How to attract and retain key sponsorships

23 Dec 2015

We may be more connected than ever but the truth remains - there is a huge disconnect between the wants and needs of event holders, sponsors and their audiences. Here we share the secrets of attracting and retaining key relationships. read more...

Use Brand Ambassadors to build your fan base

20 Dec 2015

It's the brand ambassadors that get a crowd participating and create the social sharing. So how do you do it? Here's a few easy pointers. read more...

Brands align with new MEdia norms

17 Dec 2015

With Australians now spending almost a day each week on social media, its little wonder brands are seeking social as one of the best ways to activate their sponsorships. read more...

Mobile content is the bedrock of today's sponsorships

08 Dec 2015

Creating mobile content that truly engages, educates and entertains your target market is the bedrock of a strong sponsorship in today's digital era. read more...

Let the good times roll on

01 Dec 2015

Sponsorship opportunities abound in south east Queensland with the number of events growing year on year. At the same time, sponsors are looking for ways to engage with their target market to enhance their social media activations. The good news is Queenslanders love attending events which is ripe m read more...

The Grass Isn't Always Greener

09 Nov 2015

Sometimes we think our relationships and sponsorships are stale and over. We look to other potential partners as the preferred choice. Often time, we need to look harder at ourselves and what we're doing to cultivate the relationship because it's often the case that the grass isn't always greener! read more...

Courtship with Sponsors

23 Oct 2015

Sharing the same passions can be the key to developing relationships with marketing stakeholders, facilitators and leaders in fields of industry. It’s about genuine interaction and building authentic relationships, while doing things you enjoy in places where you meet key people. read more...

How to Build Brand Advocates: its hard not to Cotton On

17 Jul 2015

Sponsors have an advantage already because as sponsors of an event, we're already part of something people love. Imagine what would be possible when we apply some of the best practice activation examples served up by Cotton On to our own activations? Who knows where your next brand advocates will co read more...

Revamping Strategies to Reveal Passion

26 Jun 2015

Passion is a feeling of enthusiasm, excitement or compelling emotion. When a potential sponsor or business operator has a limited time to flip from their personal computer to a text message, Instagram, Pinterest and then off to Facebook and emails, it's best to engage them through their passion. read more...

Featured Event

Car 79, Beyond Bitumen Rally

Team of driving enthusiasts are taking on the NSW Southern Districts and the Victorian High Country, while raising funds and awareness for Beyond Blue. The group starts its four-day tour in Goulburn NSW on the morning of Friday 27 March 2020. The tour will finish up in Gundagai NSW on Monday

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Featured Sponsor

RACV Resorts

RACV Resorts are perfect for a short break or a family getaway. They provide great service and a wide variety of accommodation in Victoria, Queensland and Tasmania.

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Featured Blog Post

What we can learn from non-for-profits

Affiliating with a like-minded cause-related organisation underscores the values your target market upholds, establishes your organisation as a valuable contributor to your community, builds your brand and deepens consumer loyalty.

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