Blog Posts

Is cash or contra more valuable for sponsorship seekers?

22 Jan 2016

What is more valuable - cash or contra for sponsorship seekers? The answer to this question lies entirely on your needs and your long-term objectives. It also pays to understand where sponsors typically spend their dollars. read more...

How to embrace changing technology in sponsorship

15 Jan 2016

While a lot of talk is about disruption through new technologies, with change comes new opportunities and there is no better time than now to embrace technology in our sponsorships. read more...

SPONSORSHIP TRENDS TO START 2016

07 Jan 2016

We all get the power and versatility of sponsorship marketing so what trends should we be watching out for in 2016? read more...

Cadbury fans set to love what's lined up for 2016

04 Jan 2016

All Australians love to share in the joy of chocolate at Christmas time but Cadbury has even bigger plans to attract fans ahead of the Rio Olympics this year. read more...

The Top Sponsorship Headlines of 2015

28 Dec 2015

With the year almost through it's time to reflect on 2015's top sponsorship headlines. Remembering sponsorship is as much about forging mutually beneficial partnerships as it is about executing campaigns around the brand objectives of the sponsor and rights holder. read more...

How to attract and retain key sponsorships

23 Dec 2015

We may be more connected than ever but the truth remains - there is a huge disconnect between the wants and needs of event holders, sponsors and their audiences. Here we share the secrets of attracting and retaining key relationships. read more...

Use Brand Ambassadors to build your fan base

20 Dec 2015

It's the brand ambassadors that get a crowd participating and create the social sharing. So how do you do it? Here's a few easy pointers. read more...

Brands align with new MEdia norms

17 Dec 2015

With Australians now spending almost a day each week on social media, its little wonder brands are seeking social as one of the best ways to activate their sponsorships. read more...

Mobile content is the bedrock of today's sponsorships

08 Dec 2015

Creating mobile content that truly engages, educates and entertains your target market is the bedrock of a strong sponsorship in today's digital era. read more...

Let the good times roll on

01 Dec 2015

Sponsorship opportunities abound in south east Queensland with the number of events growing year on year. At the same time, sponsors are looking for ways to engage with their target market to enhance their social media activations. The good news is Queenslanders love attending events which is ripe m read more...

Featured Event

Lexus 'All That Jazz' Gala

The inaugural The University of Queensland's Queensland Brain Institute ‘All That Jazz’ Gala is our major dementia fundraiser which supports the Clem Jones Centre for Ageing Dementia Research at QBI and Dementia Australia.

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Featured Sponsor

Wealthmed Australia Pty Ltd

Wealthmed is a business that provides integrated financial planning solutions for health care professionals. We offer services including:Tax & AccountingFinanceInsurancePropertyFinancial...

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Featured Blog Post

How to increase brand engagement

At a time when brands are trying to rise above the clutter through different sponsorship and advertising programs, there’s two key takeaways I hope you remember. Personalisation and orientation. They're two different consumer focuses that can have far reaching impact on your brand engagement.

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