Blog Posts

Let the good times roll on

01 Dec 2015

Sponsorship opportunities abound in south east Queensland with the number of events growing year on year. At the same time, sponsors are looking for ways to engage with their target market to enhance their social media activations. The good news is Queenslanders love attending events which is ripe m read more...

The Grass Isn't Always Greener

09 Nov 2015

Sometimes we think our relationships and sponsorships are stale and over. We look to other potential partners as the preferred choice. Often time, we need to look harder at ourselves and what we're doing to cultivate the relationship because it's often the case that the grass isn't always greener! read more...

Courtship with Sponsors

23 Oct 2015

Sharing the same passions can be the key to developing relationships with marketing stakeholders, facilitators and leaders in fields of industry. It’s about genuine interaction and building authentic relationships, while doing things you enjoy in places where you meet key people. read more...

How to Build Brand Advocates: its hard not to Cotton On

17 Jul 2015

Sponsors have an advantage already because as sponsors of an event, we're already part of something people love. Imagine what would be possible when we apply some of the best practice activation examples served up by Cotton On to our own activations? Who knows where your next brand advocates will co read more...

Revamping Strategies to Reveal Passion

26 Jun 2015

Passion is a feeling of enthusiasm, excitement or compelling emotion. When a potential sponsor or business operator has a limited time to flip from their personal computer to a text message, Instagram, Pinterest and then off to Facebook and emails, it's best to engage them through their passion. read more...

Combining sponsorship leaders with start-ups

18 May 2015

The combination of the laid back café and beach lifestyle of the Sunshine Coast, with the new National Broadband Network, technological advancement and ample opportunities in the technology space provide an enticing setting for start-ups looking to partner with a well-established organisation. read more...

Featured Event

The Great Hall Gala

An Immersive Harry Potter inspired gala to benefit the Pyjama Foundation.

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Featured Sponsor

Your Trading Edge

YourTradingEdge (YTE) is the definitive bi-monthly magazine for traders and active investors covering CFDs, stocks, options, futures, forex and commodities. We are not a business journal or a tipster...

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Featured Blog Post

Using Analytics to Future-Proof Your Partnerships

As we head into another stellar super netball season, all eyes will be court-side as sponsors also vie for the attention of netball fans. They use analytics to future-proof their sponsorships which gives them the reassurance their investment will pay off.

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