Blog Posts

Are TEDx audiences too self-selecting for sponsors?

11 Apr 2016

The whole point of sponsorship is to find niche audiences that share similar values to our brand name. When we choose an event to sponsor we are wanting to tap into that audience in a way that changes perceptions and attitudes towards our brand. read more...

HOW SHOULD SPONSORS CHOOSE THEIR PARTNERSHIPS

06 Apr 2016

As sponsors, how do we find our unique point of difference and how do we choose the right organisation to partner with? Sponsors need to be selective in their sponsorship decision-making. We have a responsibility to ensure we are dispersing funds across a range of community groups and organisations. read more...

THE FUTURE OF EVENT OWNERSHIP

29 Mar 2016

Such is the power of sponsorship that the custodians of all major sport and events are rapidly changing. The real owners of events are now increasingly brands and it's predicted that in the next 20 or so years, every major sporting event will have propriety networks. read more...

Think Global, Act Local

21 Mar 2016

For business to be successful, we need to be global in our thinking and local in our actions so that we resonate with our target market. Often referred to as 'Glocalisation', it refers to the practise of thinking both globally and locally in business. read more...

HOW TO USE DIGITAL PLATFORMS IN SPONSORSHIPS

14 Mar 2016

With engagement being the best performance indicator for event-holders and sponsors today, digital activations are more important than ever. We now live in a mobile first world where events, sponsors and your target market have the opportunity to engage 24/7 and 365 days of the year. read more...

How to negotiation for the best sponsorship outcome

07 Mar 2016

While a lot of the hard work is in attracting sponsors to your event, knowing how to effectively negotiate for a win-win outcome is the ultimate aim. Here's four ways to improve your sponsorship success at the negotiation stage. read more...

HOW TO LEVERAGE SALES SUCCESS FROM SPONSORSHIP

29 Feb 2016

The power of suggestion is easily one of the most critical aspects when leveraging sales from sponsorship. It's also preferable to bashing event participants over the head with loud signage and logos that do nothing to convince your target market to buy your products or services. read more...

WHAT'S THE BEST WAY TO SECURE SPONSORS?

22 Feb 2016

An obvious blog to write I realise, but this is one of the most asked questions in sponsorship. Whether you have already been working with sponsors or are new to the process, a sponsor's wants and needs are continually changing. read more...

How corporate citizenship can grow your likes

14 Feb 2016

It seems Australians are choosing to spend time their spare time on social media over extending a helping hand in the community. This sad fact is amongst many of the new findings according to the latest ABS social survey. read more...

What's behind the Top 500 most valuable brands?

07 Feb 2016

The Top 500 most valuable brands report has just been released for 2015 and there's very few surprises among them. The Top 5 brands have all maintained their rank as favourites world-wide. So what is it that these brands are all doing and what can we learn from their success? read more...

Featured Event

Evergreen Festival

To be held over three days, Evergreen will come to life with a European inspired festive atmosphere within the picturesque township of Tamborine Mountain. With daily operating times of 10am to 9pm, Evergreen Festival is free admission for visitors to experience.

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Featured Sponsor

Air New Zealand

Air New Zealand is the national airline of New Zealand. For all sponsorship inquiries, please email airnzqld@airlinemarketing.com.au

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Featured Blog Post

How to market your brand or event

It’s important to consider how you as a consumer assesses a product or service in making your purchasing decision because it can be quite telling when it comes to knowing how to reach your target market.

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