Blog Posts

Short-cuts don’t pay in sponsorship

17 Feb 2017

What is the best way to attract and retain sponsors? The answer lies in understanding the sales cycle and applying a little bit of patience in the meantime. read more...

Why employees can be your best brand advocates

27 Jan 2017

There is nothing more powerful than seeing employees showing initiative by embracing causes that matter most to them. When you let your employees guide your efforts you are ensuring your sponsorships are on message. read more...

How social media and social good can feed each other

13 Jan 2017

These are two of the biggest trends impacting business today – social media and social responsibility, and how we respond to them has a significant bearing on our business success. read more...

How worthwhile is sponsoring the arts?

01 Jan 2017

Sponsorship can be the most powerful and emotional form of marketing there is – when done well. Consumers trust brand names that do good in the community. Look beyond sport and think outside the square by aligning with your arts and cultural communities. read more...

How to set goals that will rock your 2017

19 Dec 2016

It's the end of the year and with that comes lots of suggestion around goal setting for the year ahead. But what do you do if you've lost your mojo in the madness of Christmas. Read on and learn how to set goals that will rock your 2017. read more...

How to own your personal brand

06 Dec 2016

It's not your brand name or your products or services that people are actually buying. It's you. While the features and benefits count, nothing counts more than how quickly your potential buyer builds an impression of you. read more...

Are we responsible for breeding a generation of narcissists?

17 Nov 2016

When we think of corporate citizenship we usually think of the social responsibility of our business and the extent to which they meet our legal, ethical and economic obligations. But what about our social responsibility when it comes to ensuring we are supporting the social fabric of society? read more...

Why video is a powerful way to amplify your message

04 Nov 2016

What to create content that keeps delivering? Video is the answer. Video can turbo-boost a sponsors' message taking it further than any written word or testimonial could ever do. read more...

How to use social media to measure sponsorship

17 Oct 2016

It's in every marketers' best interests to know how their sponsorship is performing to be able to tweak the activation as it's happening and ultimately to understand the return on investment. If you are yet to start managing your sponsorships in this way, here's a simple approach to get started. read more...

Being a Good Guy

02 Oct 2016

With World Homeless Day on October 10 almost upon us, there's some Good Guys out there in our community who are doing their bit to change the lives of those less fortunate. read more...

Featured Event

A Night Under The Stars

A night out on Sydney Harbour to raise as much funds as possible for the Charlie Teo Foundation in memory of a good friend who passed away to a rare form of Brain Cancer.

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Featured Sponsor

FlexiGroup

We provide a range of finance products and payment solutions to consumers and businesses through a network of retail and business partners. This includes interest free cards and no interest ever...

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Featured Blog Post

Building trust and advocacy in your sponsorships

Many sponsorships are based on driving people to try a brand, with a catchy slogan and creating awareness on the benefits of that brand. But many brands want a holistic approach from sponsors with advocacy also thrown into the deal.

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