Blog Posts
Why sponsorship seekers need a business case approach
06 Jun 2017
A strong business case isn’t just an optional consideration, it is the most important consideration before entering short or long term partnerships. read more...
Does sponsorship work?
15 May 2017
The answer is always the same. Sponsorship works when you have a strategic intent for the sponsorship and when you know how to maximise value from the sponsored relationship. read more...
Bringing our best to sponsorship
19 Apr 2017
If you feel in a rut with your sponsorship portfolio, it's timely to go through the following check-list. read more...
How do you save a sponsorship when the event's cancelled?
30 Mar 2017
In the wake of Cyclone Debbie, most events scheduled this weekend across the eastern seaboard of Australia will undoubtedly be cancelled. While these are necessary measures for the safety of event personnel and patrons, how do event-holders and sponsors salvage the situation? read more...
Five things every sponsor wants
06 Mar 2017
At a time where the only way forward it to stand out from the crowd, the more individualised the partnership the better the chance it has of being well received by your target market. read more...
Short-cuts don’t pay in sponsorship
17 Feb 2017
What is the best way to attract and retain sponsors? The answer lies in understanding the sales cycle and applying a little bit of patience in the meantime. read more...
Why employees can be your best brand advocates
27 Jan 2017
There is nothing more powerful than seeing employees showing initiative by embracing causes that matter most to them. When you let your employees guide your efforts you are ensuring your sponsorships are on message. read more...
How social media and social good can feed each other
13 Jan 2017
These are two of the biggest trends impacting business today – social media and social responsibility, and how we respond to them has a significant bearing on our business success. read more...
How worthwhile is sponsoring the arts?
01 Jan 2017
Sponsorship can be the most powerful and emotional form of marketing there is – when done well. Consumers trust brand names that do good in the community. Look beyond sport and think outside the square by aligning with your arts and cultural communities. read more...
How to set goals that will rock your 2017
19 Dec 2016
It's the end of the year and with that comes lots of suggestion around goal setting for the year ahead. But what do you do if you've lost your mojo in the madness of Christmas. Read on and learn how to set goals that will rock your 2017. read more...
Featured Event
Little Angels Cocktail Party
A fundraising event to bring awareness to pre term birth and women and infant health.
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Featured Sponsor
Metricon Stadium
Metricon Stadium has been jointly funded by the Queensland Government ($71.9m), Commonwealth Government ($36m), Gold Coast City Council ($23m) and the AFL ($13.3m) and is a multipurpose facility that...
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A better way to engage and grow customers
The more business does to cater to the needs of the community, the sticker the relationship becomes. This is a good thing for brands searching for new ways to engage and grow their customer base but there's a hook. It's only good provided a business is meeting the customer's basic expectations.
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