Blog Posts

What's next for brands in this digital revolution

11 Oct 2017

Brands who understand the value and importance of delivering a consumer experience will not only survive but flourish no matter how much technology takes over. read more...

What does business events look like in the future?

14 Sep 2017

McCrindle Research has recently released the latest findings about the future of the events industry on behalf of the Melbourne Convention Bureau and the results are revealing. To follow are seven trends to keep in mind when planning your next event. read more...

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The key metrics to measure your sponsorship objectives

15 Aug 2017

It's important to continually measure your sponsorship program so you can know you are meeting your sponsorship objectives. Here's a useful grid of what you could be measuring the mechanics needed to achieve your objective. read more...

sponsorship objectives sponsorship metrics sponsorship mechanics sponsorship agreement Public Relations database acquisition Target market behaviour Target market perception Brand Engagement Brand Affinity brand awareness

How to make your sponsorship count

14 Jul 2017

Your sponsorship program must be closely tied to your overall business or marketing goals and be well-considered with a long-term strategy in place. read more...

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What makes a brand successful

19 Jun 2017

A brand has the making of success by keeping it real, being aspirational, being consistent and delivering a first-class performance. A brand needs to follow through on the promise made to fans and the Sunshine Coast Lightning are proof of that. read more...

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Why sponsorship seekers need a business case approach

06 Jun 2017

A strong business case isn’t just an optional consideration, it is the most important consideration before entering short or long term partnerships. read more...

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Does sponsorship work?

15 May 2017

The answer is always the same. Sponsorship works when you have a strategic intent for the sponsorship and when you know how to maximise value from the sponsored relationship. read more...

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Bringing our best to sponsorship

19 Apr 2017

If you feel in a rut with your sponsorship portfolio, it's timely to go through the following check-list. read more...

sponsorship benefits brand awareness brand ambassadors marketing channels database marketing emotional connection with target market target audience brand partnership

How do you save a sponsorship when the event's cancelled?

30 Mar 2017

In the wake of Cyclone Debbie, most events scheduled this weekend across the eastern seaboard of Australia will undoubtedly be cancelled. While these are necessary measures for the safety of event personnel and patrons, how do event-holders and sponsors salvage the situation? read more...

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Five things every sponsor wants

06 Mar 2017

At a time where the only way forward it to stand out from the crowd, the more individualised the partnership the better the chance it has of being well received by your target market. read more...

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Featured Event

Lexus 'All That Jazz' Gala

The inaugural The University of Queensland's Queensland Brain Institute ‘All That Jazz’ Gala is our major dementia fundraiser which supports the Clem Jones Centre for Ageing Dementia Research at QBI and Dementia Australia.

Featured Sponsor

Wealthmed Australia Pty Ltd

Wealthmed is a business that provides integrated financial planning solutions for health care professionals. We offer services including:Tax & AccountingFinanceInsurancePropertyFinancial...

How to increase brand engagement

At a time when brands are trying to rise above the clutter through different sponsorship and advertising programs, there’s two key takeaways I hope you remember. Personalisation and orientation. They're two different consumer focuses that can have far reaching impact on your brand engagement.