Blog Posts
How do you save a sponsorship when the event's cancelled?
30 Mar 2017
In the wake of Cyclone Debbie, most events scheduled this weekend across the eastern seaboard of Australia will undoubtedly be cancelled. While these are necessary measures for the safety of event personnel and patrons, how do event-holders and sponsors salvage the situation? read more...
Five things every sponsor wants
06 Mar 2017
At a time where the only way forward it to stand out from the crowd, the more individualised the partnership the better the chance it has of being well received by your target market. read more...
Short-cuts don’t pay in sponsorship
17 Feb 2017
What is the best way to attract and retain sponsors? The answer lies in understanding the sales cycle and applying a little bit of patience in the meantime. read more...
Why employees can be your best brand advocates
27 Jan 2017
There is nothing more powerful than seeing employees showing initiative by embracing causes that matter most to them. When you let your employees guide your efforts you are ensuring your sponsorships are on message. read more...
How social media and social good can feed each other
13 Jan 2017
These are two of the biggest trends impacting business today – social media and social responsibility, and how we respond to them has a significant bearing on our business success. read more...
How worthwhile is sponsoring the arts?
01 Jan 2017
Sponsorship can be the most powerful and emotional form of marketing there is – when done well. Consumers trust brand names that do good in the community. Look beyond sport and think outside the square by aligning with your arts and cultural communities. read more...
How to set goals that will rock your 2017
19 Dec 2016
It's the end of the year and with that comes lots of suggestion around goal setting for the year ahead. But what do you do if you've lost your mojo in the madness of Christmas. Read on and learn how to set goals that will rock your 2017. read more...
How to own your personal brand
06 Dec 2016
It's not your brand name or your products or services that people are actually buying. It's you. While the features and benefits count, nothing counts more than how quickly your potential buyer builds an impression of you. read more...
Are we responsible for breeding a generation of narcissists?
17 Nov 2016
When we think of corporate citizenship we usually think of the social responsibility of our business and the extent to which they meet our legal, ethical and economic obligations. But what about our social responsibility when it comes to ensuring we are supporting the social fabric of society? read more...
Why video is a powerful way to amplify your message
04 Nov 2016
What to create content that keeps delivering? Video is the answer. Video can turbo-boost a sponsors' message taking it further than any written word or testimonial could ever do. read more...
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The hidden formula for attracting sponsors
Too often in sponsorship we forget what we’re in the game to achieve and proposals are sent to sponsors that are all about us and not enough about the sponsor. The more you can tailor your approach with a laser-focus on the sponsors needs, the more successful you'll be.
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