This fully immersive and responsive digital publication, launching in early May, will feature a mix of long- and short-form articles, listicles, videos and interactive product reviews, covering off a range of content pillars. These include health and fitness, food and nutrition, beauty, fashion, career, motherhood,***and relationships, travel and relaxation, wellbeing and mindfulness, and lifestyle.
"We have worked with Grin Creative on and off for almost 20 years, and we couldn't be more excited about this newest venture," says Fernwood founder, Di Williams.
"Balance will tackle important topics and issues that are extremely relevant to all Fernwood women, while still providing the latest health, fitness and nutrition advice that our members have come to expect from us.
"There's never been a better time to have all this information at our fingertips, and this unique platform will bring it to life in an enjoyable, easily digestible format."
Alongside a mix of editorial and partnered content spreads, Balance will also feature online discount codes from brands that have been carefully curated to appeal to the Fernwood community.
"This is a really exciting opportunity to launch a new style of publication with Fernwood," says Grin Creative managing director, Justin Jamieson.
"The technology offered on the digital platform that we are using gives us greater capability to engage readers far better, and will elevate the content we once produced for their print magazine.
"The chance for key brand partners to own a content pillar with a direct path to purchase is of huge value, and the opportunity for Fernwood members to enjoy the online discount offers and engaging content makes it a win-win for all involved."
This innovative new approach to a fitness publication will showcase the health, wellbeing and lifestyle content that Fernwood members have been seeking, and encourage more engagement and interaction across a platform that has been specifically designed for digital consumption.
Leah Glynn, current deputy editor of get lost, will head up Balance as the editor, while Jo Ramage joins Grin Creative as the new media partnerships manager.
For all editorial enquiries, contact Leah Glynn on (03) 9486 0550 or leah.glynn@grincreative.com.au
For more information on partnership opportunities and in-club sampling, contact Jo Ramage on 0416 182 972 or jo.ramage@grincreative.com.au
