IT'S SHOWTIME is a multi-platform marketing campaign that showcases the new exhibition, convention and entertainment venue.
"ICC Sydney is a flexible and fully-integrated precinct, offering industry leading technology, professional service and a year-round calendar of dynamic business and entertainment events, all in one place," said Geoff Donaghy, CEO of ICC Sydney.
"It will draw the biggest corporate and consumer events from around the globe to our city, from the World Congress of Accountants and OpenStack Summit, to Amway China and International Bar Association."
Minister for Trade, Tourism and Major Events Stuart Ayres said that ICC Sydney's opening will shine a spotlight on Sydney and market NSW's capabilities to deliver major infrastructure to the world.
"ICC Sydney is an important component of the State's suite of infrastructure projects," he said.
"This incredible venue adds to the remarkable natural beauty and entrepreneurial spirit of Sydney. We truly have a convention, exhibition and entertainment venue that is worthy of our city's talents and will attract business ideas and innovation from around the globe."
