Cadbury

We're committed to building, nurturing and investing in the communities in Australia and around the world, in which we live and work. We have a long history of being an active part of our local communities, by donating money, product and employee time to worthy causes. We also know that affecting meaningful change takes time. That's why we're in this for the long term, as demonstrated by our global contribution of more than $1 billion in cash and food over the last 25 years.

Along with our key partners, we focus our contributions on three areas key to promoting healthy lifestyles – physical activity, nutrition education and access to fresh foods. Our diverse approach to community involvement includes:

• investing in signature community programs
• inspiring employees to contribute time, money and skills
• responding when disaster strikes, with cash and product donations.

We'd love to get behind all the great projects we hear about, but requests for corporate support have to be carefully assessed to determine if they meet our sponsorship, marketing and community objectives.

It takes up to four weeks to assess applications and a response will be sent to you once your proposal has been evaluated. All sponsorship applications are evaluated according to the criteria set out below. So, make sure you respond to each of these points in your proposal.

Criteria

Details of the Sponsorship/Event

• Business/event details (name/address/phone/email)
• Contact person (address/phone/fax/email) and relationship to event (i.e. agency/contractor/event manager)
• Describe the type of business/event (i.e. Is the event a one-off, fixed location or national tour?)
• If applicable, include a program of events.

Sponsorship Details

• Summary of your proposal
• Proposed date and corresponding location of the event/activity
• Requested sponsorship amount and the period over which the sponsorship will be conducted
• Who are the other sponsors?
• Is your proposal targeted at a specific brand?
• Expected/actual number of visitors
• Any other relevant information

Sales

• Is exclusivity in the product category being offered?
• List number of sales outlets at the event/venue
• What is the likely commercial benefit to Mondelez International in Australia?

Media

A full list of media benefits (i.e. print, radio, television, internet coverage, social media).

Hospitality

A full list of hospitality benefits (i.e. tickets to events/functions).

Leverage

List how our company can leverage this sponsorship opportunity.

Recent Sponsorship News

As part of the Australian Olympic Team sponsorship, Cadbury worked with athletes, Anna Meares and Sally Pearson, who were ambassadors for the confectionery giant.

Meares and Pearson helped Cadbury push the brand message of celebrating the "joy" of athletes and fans during the high profile sporting event.

Cadbury unveiled a series of multichannel activations, with the aim to, "provide Australians with small doses of joy throughout the whole Olympic year".

Read more at http://www.adnews.com.au/news/cadbury-announces-olympic-ambassadors#55fyhpapGHGirOcT.99

AUSsponsorships@mdlz.com